 
Crafting Your Cover Letter |
Posted By Erin Fabrizius,
Thursday, August 26, 2010
|
Last week I talked about using resumes as introductions. But like any first encounter, a quick scan of your resume can leave an employer wanting to know more. That’s where cover letters can help. Think of your resume as the blurb on the back of a book—it provides enough highlights to make you want to read further, but it’s really just an overview of a detailed plot. To continue with this metaphor, your cover letter is a chance to showcase your book (experience) in more detail. Don’t repeat your resume in paragraph form; rather, highlight one or two key experiences in greater detail. Start by choosing an experience or personal trait that shows you’re a good fit for the position you’re applying for. It’s best if this is a unique experience. For example, I spent a semester interning in London, so I often write about how that experience has prepared me to adapt to new situations and thrive in the global communications marketplace. Maybe you worked your way through college. Talk about how that experience helped you multitask and solidified your work ethic or time management skills. Involvement with student organizations is also a great topic, because it allows you to address your ability to work with peers, organize events and manage projects. Once you’ve picked your topic, it’s time to write your letter! Photo Courtesy of Dreamstime.comI know that writing isn’t everyone’s idea of fun, but cover letters can be broken down into four easy paragraphs. Start out by addressing the letter to the person listed at the contact for the position or use "Dear Sir or Madam.” The Pitch: This is your introduction. It should give some basic information about you and your background, but it should also state why you’re qualified for the position. Here’s an example from one of my own cover letters. "I’m writing to express my interest in a Media Associate position with Sterling Cooper. As a recent journalism and political science graduate of UW-Madison, I possess the necessary communications skills to thrive in the global advertising environment.” The Selling Point: Use this paragraph to elaborate on your chosen experience or skill. Provide lots of details about your experience (what you did, what you accomplished, what you learned, etc) and be sure to demonstrate how this qualifies you for the position. I chose to highlight my communications skills and the global advertising environment in the first paragraph, so I’ll use this section to talk about my internship in London. I usually write four or five sentences in my body paragraph. Here are two example sentences to give you an example of how you should end this paragraph: "Last semester I interned at a non-profit in London...During my time abroad, I learned to work effectively within a new culture and gained considerable marketing and public relations experience. I believe working abroad provided me with an excellent foundation for success in a fast-paced, global company such as Sterling Cooper.” The Benefit: Every cover letter should be customized for the position to which you are applying. This paragraph should address what aspects you admire/respect about the company that would employ you. The purpose of this section is to show you know something about the company and genuinely want to work there. Mention any special services or programs the company offers or awards they have won. "Working at Sterling Cooper would be a rewarding experience. I have always admired your innovative advertising campaigns, especially your recent television spots for Honda and your early adoption of social media. Given the way the industry is evolving, I believe Sterling Cooper will continue to be at the forefront of the advertising industry.” Closing the Deal: Your conclusion should be direct and concise. Mention that you would like to discuss your qualifications further and provide your contact information one last time. "I would appreciate the opportunity to discuss my qualifications in further detail through a personal interview. I may be reached at (608) 555-5555. Thank you. Sincerely, Erin Fabrizius" The next time you apply for a job, be sure to send a cover letter along. If you follow this format, the writing process becomes much easier. Do you have any questions about cover letters? What experiences will you be highlighting? If you would like more resources for your job search, visit the Madison College Career and Employment Center. As always, feel free to email me at: efabrizius@gmail.com
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Resumes as Introductions |
Posted By Erin Fabrizius,
Wednesday, August 18, 2010
|
If you’ve been following this blog all summer, you know that its founder, Marly, started a new job this week. Best of luck to you, Marly! But the show must go on. Or, in this case, the job search. For most people, the start of a new job search begins with updating and distributing their resume to prospective employers. Having an effective resume is the catalyst to any job search; it’s your introduction to a potential employer and the first hurdle toward an in-person interview. With that being said, let me introduce myself.  My name is Erin Fabrizius, and I’m a recent graduate of UW-Madison. I majored in journalism and po l itical s cience, which has made for a very tough job search. Luckily, I have been able to intern at Madison College this summer-- adding a much-needed line to my resume. I’m curr ently looking for work in the marketing world and really like Indian food. If you know of any available jobs, please drop me an email. When you’re a recent graduate like myself, your resume will most likely consist of interning, extracurricular activities, educational information and after-school jobs. So how should you organize this information? I’ll be using a combination of things I learned from teachers, my personal philosophy and the UW Career Center to help you craft an effective resume. Please keep in mind that I address each topic in the order it should appear on your resume. Let’s start with the basics. Style: You want your resume to be visually pleasing. Make sure that it’s divided by headings and sub-headings. Keep your style consistent throughout (i.e. your use of bold, font size and alignment is the same for each section). Do Use active verbs ("planned”, "managed”) Use a smaller font size to maximize space (11 pt is good) Proofread for grammar and spelling mistakes List experience in chronological order, starting with most recent Don'tUse Pronouns ("I", "my") Use colorful or non-standard fonts Exceed one page Include information from high school Contact Information: At the very least your resume should include your full name, e-mail address, phone number and home address. If you go home for the summer or are nearing the end of your lease, it’s a good idea to include your permanent address in addition to your current address. Maintain a blog or social media account that is professional in nature? You can include a web address or handle here—it’s a great way to highlight design or writing samples. Virginia Tech has great tips for including websites on your resume. Erin Fabrizius
(608) 555-5555 efabrizius@gmail.com www.erin.com Permanent Address Current Address 123 Career Lane 456 Jobs Street Portage, WI 53755 Madison, WI 53703
Objective: Employers always ask what your career goals are during in-person interviews. So be proactive and address this issue on your resume. This gives you a chance to craft a thoughtful, concise answer before stepping foot in an HR office. Your objective shouldn’t exceed one line. Ex: Seeking a fulltime media planning position within an advertising agency. Education: As a recent graduate, the most valuable part of your resume is your newly completed degree. Madison Area Technical College should be listed first with your degree type and year featured on the line below. Use this space to highlight your G.P.A. and any scholarships or awards that you received during your time at Madison College. If you don’t have a lot of relevant experience, feel free to list any relevant co urses you completed at Madison College. Education Madison Area Technical College Associate of Arts, Animation, May 2010 Certificate: Social Media G.P.A: 4.0/4.0 Dean’s List, four semesters Relevant Experience: Make sure that your relevant experience is featured before any unrelated jobs. For example, this section of my resume is titled " Marketing and Communication Experience.” I’ve only listed experience that relates to the jobs I’m applying to. As I mentioned earlier, be sure to use active verbs in your descriptive sentences and provide as much detail as possible. Using bullet points makes your resume easier for employers to scan quickly. Also be sure to provide metrics, such as dollars raised, number of viewers to your website, or clients served. Marketing and PR Experience Madison Area Technical College, Madison, WI Communications Intern June 2010-Present • Maintain a job search blog that receives 500 views-per-day* • Assist with the implementation of a social media strategy • Created a multimedia-marketing project *Not Really! But please tell your friends to read! Additional Experience: For most of my college career, I worked in food service at a local hospital. While dealing with hungry patients tested my people skills, it didn’t do much to advance my marketing and public relations career. But it’s still an important part of my resume, because it highlights the fact that I worked my way through college and stayed committed to one job for four years. That’s the beauty of an Additional Experience section, you can add important, but not necessarily relevant, experience to your resume. This is also a great place to highlight volunteer experience or your work with student organizations. Again, list positions chronologically, starting with the most recent. Skills/Professional Memberships, etc.: I’m going to be honest, I don’t have a skills section on my resume, but that doesn’t m ean you shouldn’t. You can use this section to highlight any languages or computer software you are familiar with. Or list any professional organizations you are a member of, like the Rotary or Social Media Breakfast. Don't worry about providing descriptions of your involvement, simply list your affiliations and skills. This should be the last section of your resume. Skills/ Professional Affiliations Social Media Breakfast, Member 2009-Present Language: Spanish (proficient) For more information and to view sample resumes, you can visit the Madison College Career and Employment Center. Do you have any questions about creating your resume? What topics would you like me to cover in the weeks to come? Feel free to e-mail me at efabrizius@gmail.com.  Photo Courtesy of Dreamstime.com
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A Job Success Story |
Posted By Marly Schuman,
Tuesday, August 10, 2010
|
It
isn’t often nowadays that you hear of a job success story, especially when it
happens to you. That’s right—I got a job! I had been hoping that all of my job
research and determination would pay off eventually, but I just never imagined
it would all happen so quickly.
Last
week, I traveled from Madison to Chicago twice for interviews at a company
downtown. My employers and co-workers at Madison College were all so
understanding, but I still had my fingers crossed that all of my hard work
would pay off in the end. I prepared well for the interviews, researching the
company, printing out updated copies of my resume and writing samples and
arriving to my interviews mentally prepared.
I
returned back to Madison after a grueling three hour bus ride at 7 a.m. on a
Friday morning. After only a few minutes after walking in the door to my
apartment and reuniting with my roommates, I casually checked my phone, only to
find an email from the person I had interviewed with…offering me my first real
job.
I
was pretty much in shock and didn’t know what to do. I had never been offered a
real, full-time salaried position before, and my first reaction was to accept
immediately. However, after discussing the offer with my parents and thinking
about it myself, I realized that just as much work should go into accepting a
position as does applying for one.
It
can get tricky finding out all of the information about salary and benefits in
an initial interview. Especially for an entry-level position, I felt that I
would be lucky to find any job, much less one with any sort of substantial
salary with benefits. Still, no matter what the situation may be, don’t just
accept a job offer without any information or terms of employment. 
U.S.
News & World Report offers some great, basic advice on 5
Things to Do When You Get a Job Offer, beginning with asking for the offer
in writing. These details are critical. What are the hours, vacation days and
other company policies? Don’t be afraid to negotiate any terms of employment,
from vacation days to salary based on previous employment. Salary may be the
first thing to jump out at you, but there are other things to consider.
Before
jumping to say "Yes!”, think about whether this job is the right fit for you.
In my case, I had thought about this during the interview process. The office
is a warm, friendly environment in a great location, and these are really
important things to me. The U.S. Bureau of Labor Statistics provides a basic
outline of what to consider about the organization and related aspects to
consider as part of its Occupation
Outlook Handbook this year. Does this position best show off your skills?
How important is it to the organization? I found solace that I am replacing
someone instead of starting off a new position. My job is definitely needed in
the company, so I feel fairly secure about my position in the organization.
Forbes
also makes an excellent point—many people pay too much attention to the money and
too little to the employer. I actually had the opposite mindset initially. For
an entry-level job, most people aren’t going to be getting a competitive
salary. I went into my interviews trying to feel out the people I was speaking
with. Could I see myself working with them? Were they intimidating or
welcoming? I really enjoyed talking to the people I met with, and regardless of
the salary I knew I would learn a great deal working with them.
Don’t
get too overwhelmed. Accepting a job offer may be a lot of work in itself, but
it is also a very exciting time. It’s a great feeling to know what you are
doing with your life, especially if that starting date is so near in sight.
This time next week I will be at my new job, and you readers will be in the
hands of Erin, a new intern in search of a job. She is also a recent journalism
graduate of UW-Madison looking for work in the communications field.
Everyone
has different tips, stories and news, and hopefully at the end of her time with
Madison College Erin will also be leaving with a job acceptance. Do you have
any words of advice for me at my new job? Have any of you recently found a job?
Email me one last time at marly.schuman@gmail.com. Photo Courtesy of Dreamstime.com
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Steps to Interview Success |
Posted By Marly Schuman,
Monday, August 02, 2010
|
The hardest part about getting a job is getting your foot in the door for that one-on-one interview. I know from experience. I have sent out about 30 job applications and haven't heard back from most of those places. Most people feel that once they score an interview, the rest is a piece of cake. Is this true? For me, when I've applied to a job or internship and I do get an interview I am usually able to receive a second interview as well. Interviews can be a great way for you to show off your skills and personality. Well, it definitely can be for those who know strut their skills in an interview. Here are my top seven tips to follow for a job interview: 1) Know about the company and the position you’re applying for. The biggest mistake people make in the interview process is not being prepared enough for an interview. Not only does this look bad on the employers end, but if you aren’t prepared you are likely to feel nervous and less confident (see #5). A few summers ago I went in for an interview at FOX News Chicago, never having really watched the channel much before. My potential employer quizzed me on the times of the broadcasts, the anchors and other facts I had no idea about. Needless to say I left the interview feeling terrible, doubting that I would ever hear back. Somehow, with what must have been a combination of my experience, alumi connection and enthusiasm, I got the internship. Do research on the company, exploring the website, well-known accomplishments of the company and even look up who you are interviewing with (LinkedIn is an excellent tool for this, and I've done it before). You should also understand the job functions of the position you are applying for so you are mentally prepared with what types of questions you might be asked and what previous job experiences you will need to talk about. Quint Careers has an outstanding guide on how to prepare yourself for an interview, from where to research your company to updating your resume. 2) Think about your strengths and weaknesses, and be honest about them. Some questions may come as a curve ball—still, without fail at interviews you will very likely be asked about your best skills and your weaknesses. These examples may be related to the position specifically, or they could be personality traits. Either way, give honest answers because you will probably have to explain yourself, giving examples of a time in your life when you persevered, worked well with a team or struggled to meet a deadline. If you are forced to bring up a weakness, try to pick your best one, or at least one that won’t harm you as much for the position (i.e. "I’m a perfectionist,” "I’m indecisive, but that means I like to get the input of others and think through my decisions”--these are my usual answers). 3) Dress to impress. Regardless of what anyone in the office is wearing, you should look nicer than they do. Even if there is a chance this is a jeans and t-shirt kind of place, don’t feel bashful to show up in a suit, dress or nice pants with a button down. The employer doesn’t know much about you, so first impressions are key. For more specific advice on the appropriate dress code, check out the details on jobfairy. com. 4) Be on time. Like I said, first impressions are key. Don’t be late. Don’t be ridiculously early (I’ve done it before, and it can get a little awkward), but show up about 10-15 minutes early. Leave time to find the office if you’re going to a new destination. I have a friend whose alarm didn't go off for a job interview. She called the employer back, profusely apologizing--but she never heard back. 
5) Act confident, no matter how you’re feeling. Let’s be honest, if this is a position you are really vying for, you might be nervous to go into the interview. Don’t act it. Act calm and just be yourself. While you are trying to impress the interviewer to get the job, you are also trying to figure out if this is the job for you. So… 6) Ask questions. This is an underrated important aspect of job interviews. Everyone always tries to ace every question they are asked, and when it comes to "Do you have any questions for me?” it is tempting to breathe that sigh of relief and respond with, "Nope! So are we all done then?”. Not only should you use this opportunity to find out even more about the company and position, but it can help show how knowledgeable you are in this field. Ask pertinent questions that you are actually curious about. Develop thoughtful responses. Make sure you are paying attention to the answers you are getting while also constantly thinking of new questions. I'm lucky that I have a journalism background, so I am used to coming up with tons of questions. Sometimes I can forget it's their job to interview me, not the other way around. Don’t go to crazy with the questions—just show you are bright and curious.
7) Follow up. Regardless of how the interview ends, make sure you follow up with the interviewer after your meeting if you are truly interested in the position. Email seems to work best nowadays. If you are supposed to hear back in a certain amount of time, give a grace period and then don’t be afraid to call inquiring about the position. This will show you are really interested and care about the job.
The Career Counseling Center has their own great list of top seven tips on interviewing. This is just my list of go-to tips. What are yours? For even more interview advice, check out Madison College's Online Career and Employment Resources for links like CollegeGrad.com that have tons of interview guidelines. Share your unique interview stories and tips with me by commenting below or emailing me at marly.schuman@gmail.com.
Photo courtesy of Dreamstime.com
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A Belated Introduction |
Posted By Marly Schuman,
Tuesday, July 27, 2010
|
The
most important thing about applying for a job—and the most overlooked aspect to
job applications—is introducing yourself. Who are you, what is your background
and why are you here? If an employer doesn’t get a good sense of this, he or
she probably isn’t going to hire you or even bring you in for an interview.
So
here goes…
My
name is Marly, and I am a recent graduate of UW-Madison with a B.A. in
journalism and English. Why am I here? As a communications intern for the
Foundation and Alumni Office at Madison College, my role is to use my
experiences in journalism and as an alum myself to reach out to Madison College
alumni and make them aware about what’s going on with the College.
Helping
alumni finding a job is always the main tie from alumni to a college or
university, and it makes sense. Once you are equipped with necessary job skills
from the assortment of classes you take, especially at a job-oriented place
like Madison College, schools give their graduated students that extra push,
whether it is in the form of networking with other alumni or advice from a
career blog.
Not
only is the blog intended to give helpful advice to alumni and supporters of
Madison College, but it is an excellent outlet and learning experience for me
as well. As someone currently looking for a job, I really have learned a lot
along the way—which brings me to an introduction of the blog’s new name.
Some
say life after graduation is like a new chapter to a book, a new scene to the movie
of your life or a new journey. All of these images combined made me think of
the "Wizard of Oz.” As the time nears for me to return home to Chicago, I’m
feeling a bit like Dorothy wandering along the Yellow Brick Road. The gleaming
yellow road is a definite path to success—just like any step in a job search.
As long as you are putting yourself out there and using all your resources, the
end of the road has to be near.
But
unlike the simple road Dorothy follows, the job search is more like a rough street,
or at least mine is.I have distractions from my life pulling me in every
direction (the terrace, relaxing with friends and enjoying my last few weeks of
Madison nightlife to name a few), and this is no one way street. I know that
employers are coming at me from every angle online through social media, my
blogs or online content. Plus, some people are on a different street—to grad
school, taking more classes or working on a program abroad.
There
isn’t just one "Oz” I'm trying to reach. I know a variety of jobs could make me
happy. The trick is to find the job that will put me on my next path to
success. I know Glinda isn’t waiting for me at the end of the journey, but
maybe my ruby red resume can help me get there myself.
The
next step? Finding the best tips to have that perfect interview. I’m just in
time because I have one this week! How have you used your college to help you
find a job? Any interview tips for me? Let me know at marly.schuman@gmail.com!
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Where to Start |
Posted By Marly Schuman,
Friday, July 16, 2010
|
You have the tools you need to find a job—the college
degree, the necessary skills and the previous jobs or internships to back up
your work. But where do you go from there? This is the question I was asking
myself just a few short months ago.
The scary part is that new grads are now competing with more
experienced people for jobs that are beginning to emerge. This fact is
distressing but it almost makes me feel better. I’d like to think that it’s not
that I’m not qualified. There are just tons of people who have been working in
media since I was in diapers (22 years is a long time). As of last year, there
were almost 2 million unemployed college graduates, according to CBS
News.
There isn’t a clear answer about where to begin your job
search. It really depends on where you have been in the workforce and what
field you’re in. For specialized fields such as nursing or teaching you’re in a
different boat. But for many jobs you have to jump right into the water, either
because you suddenly need new employment or you are entering the workforce for
the first time. I am part of the latter.
So where did I start? I think some of the best advice I got
was from a talk my advisor gave while I was still in college. He said not to
settle. This seems like strange advice when jobs are scarce, but when you think
about it this is crucial information for someone looking for her first real
job. The point is that you don’t want to accept a job in a different field than
you ultimately want to be in. For example, if you’re interested in doing video
or media for nonprofits, a technical writing job for a huge company probably
isn’t the best stepping stone to get there.
Once you know what your career goals are, you can tailor
your resume and cover letters to reflect them. While the economy is in a tough
place right now, there are still a ton of jobs nationwide but probably only a
handful that meet your ideal qualifications. Don’t waste your time applying to
everything—first focus on applying to jobs you really want. The
Minneapolis Star Tribune agrees that you should "Find the job you want,
don't take a job you need.”
Once you narrow your options you can narrow your search,
ensuring that you aren’t wasting your time applying to jobs you aren’t really
interested. CareerBuilder
suggests finding where you want to work and applying instead of waiting for an
opening to pop up. My favorite tip
is just Googling your ideal job. Many people just start with whatever site they
are familiar with such as Craigslist or a job positing site related to their
profession. But if you simply searched for "substitute teaching jobs K-5
Madison, Wi” you might just find what you were looking for.
Did I start at the right place in my job search? Maybe not.
But after my initial search I was able to figure out what I want to do
ultimately, and I have been much more successful since then. Right now I know
that the most important thing is to be happy about what you’re searching for
and what you are finding.
Have you recently found a job? Where did you start in your
job search? Email me at marly.schuman@gmail.com to share your tips and we’ll
send you a gift from Madison College! 
Photo courtesy of Dreamstime.com
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Linking In Pt. 2 |
Posted By Marly Schuman,
Wednesday, July 07, 2010
|
For those of you who didn't catch the first part of this Linkedin tutorial, Linkedin is a professional social network that isn't as widely used as Facebook but is crucial in job hunting. The essence of Linkedin is really comprised in the contacts
tab under "network statistics.” While it is hidden there, this section is
definitely worth taking a look at. Not only does this explain how many people
you are connected to, but it also shows how the site works. Number one is your
connections: the people you actually know through school, work or common
networks. Two degrees away are friends of friends who are connected to your
connections. This number is a lot bigger. For example, I have 84 connections
but over 4,900 second-degree connections. Then you’ll see connections three
degrees away, which you can reach through a friend of a friend. This number
will be even larger—for me it is 425,100.
The significance of these numbers isn’t just to impress you.
These further connections are the ones that will really help in the career
world. The chances that your friend can help you find a job are slim, but their
friend might be able to help you out or connect you to someone who could. When
searching through the connections of your contact or people in your network,
these little numbers in blue circles will show up next to their name. Even if
you don’t know someone, if there is a 2 or 3 next to him or her and you want to
network, make that connection!
Your Profile
Before you begin adding connections, make sure that your
profile is complete and updated. People will come across your profile with your
name, photo and title of current position. Pick a professional-looking,
accurate photo and be sure your title is current. You can post an update that
will also show up at the top of your profile, but keep it professional. Linking
your Twitter account to Linkedin causes updates to get sent to the top of your
profile. Only do this if your Twitter account is strictly for business.
You also have the opportunity to include past educational
and work experience. This can be crucial in including more information about
yourself and connecting with people in your networks. Make sure to be thorough
with descriptions of past work experience. This is sort of an extended resume.
Include your title, the dates you worked there and a description of your
position.
Writing a summary is also helpful in explaining your work
experience and why you are on Linkedin. In this section, you can include and
specialties or skills that are not listed elsewhere on your profile. Including
more content will give people more to read on your profile and more of a reason
to connect with you.
Linkedin helps you through building your profile by telling
you how complete it is and giving you tips, such as importing your resume or
getting a recommendation, to make it more complete. Add honors/awards,
interests and contact information to make your profile more personal.
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Linking In |
Posted By Marly Schuman,
Thursday, July 01, 2010
|
Linkedin stands out from the other social media
websites by establishing itself as a professional site for social networking.
Potentially because of its confusing navigation and the more common use of
social media for recreation, Linkedin hasn’t quite grown to the popularity of
other sites such as Facebook. But the use of these connections for job purposes
can really help in the long run, so check out first part of a two part tutorial to become an expert on
Linkedin!
Navigating the Site
Unlike other more straightforward sites, Linkedin is a bit
confusing upon first glance. What you want to be looking at, your profile and
contacts, are not on your homepage.There are a lot of updates on the homepage, which is just
like Twitter but not as useful for a professional site. You will probably want
to bypass the general updates and check out the profile updates—this will let
you know if someone has a new job or updated their profile. 
The tabs at the top of the page are really where you’ll be
getting most of your information. If you want to get information about certain
contacts, click the "contacts” tab and select "my connections.” This gives you
the ability to view your contacts alphabetically, search for them or sort
through them based on a variety of criteria (what company they work for,
location, specific industry or recent activity). A great way to make
connections is also to search through your current contacts and see whom you
already know but are not yet connected to on Linkedin. Under the contacts tab, you also have the ability to import
contacts, meaning you can select people you’ve contacted through your email to
join Linkedin. It can be annoying to sort through these contacts, but if you
have the time it is a great way to expand your network.
Another tab is "groups.” These allow you to become
part of a network of people and connect to others with a similarity to you.
These can be any interests from online media to alumni associations like Madison College. Groups are
recommended to you based on your profile, so take advantage of them.
The jobs function is the little-known secret of Linkedin.
Since you have all of your information entered into your profile, Linkedin is
able to generate jobs you may be interested in based on your experience. You
can search for jobs and edit criteria with keywords, location, company type,
date the posting was listed and more. You can apply for the job immediately by
just uploading a cover letter and resume, or save the job and apply later. Just
ensure that your profile is finished before you apply because employers will
most likely view your profile if you apply through Linkedin. To view saved
jobs, click jobs --> my jobs for the listing. If you have a question anything job related, just check out
the "more” tab and click on "answers.” You can ask your own question, answer
new questions or just browse the topics to see what everyone is talking about. For faster use of Linkedin, scroll to the bottom of the page
and click "tools.” This will allow you to connect your account to Outlook Mail,
add it onto your tool bar or make it a widget on your desktop.Upgrading your account will allow you to contact more people
with InMail messages, find more people in an advanced search and bookmark
profile. If you’re using Linkedin for serious business purposes this may be helpful,
but the features of a free account are ample for regular use. 
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The Power of Social Media |
Posted By Marly Schuman,
Tuesday, June 29, 2010
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These days, social media is akin to watching television.
It’s a form of entertainment, a way to stay connected to people and a method of
getting updated on what’s going on in the world. But as job seekers like you
are using social media more for recreation, businesses are using it more for
work purposes. Not only is it a form of marketing and promotion, but employers
are using social networking sites to check up on potential employees during the
hiring process.
According to an
article from MSNBC, even though many employers are older than the "Facebook
Generation,” they are becoming increasingly web savvy with social media in
order to check out job candidates. While doing background checks used to be
pricey for small companies, it is now easily accessible—and dangerous for those
applying for jobs.
As of August 2009, 45 percent of employers used social
networking sites to screen their job candidates, according to a study cited by
the Oregon
Business Report. The most popular methods were Facebook, then Linkedin,
MySpace, blogs and then Twitter. After the search, over 1/3 of employers chose
not to hire the applicant because of their findings. The top examples were: the
candidate posted inappropriate photos or information, he or she posted content
involving drinking or drug usage and the candidate spoke poorly about previous
employers, co-workers or clients.
Even after you are hired, there’s still reason to worry
about what kind of information you provide through social networking. For
example, a mascot for the Pittsburgh Pirates recently posted some negative
remarks about the team on his Facebook page and was promptly fired, according
to Yahoo!
Sports.
So what’s the solution? It seems obvious, but it’s easier
said than done. Even if you make a conscious effort not to post anything
provocative or negative on your social media accounts, there is still
opportunity for others to post questionable content. Make sure you monitor this
and change your privacy settings to ensure only your friends or followers can
see your information. You might want your settings arranged so that no one but
those you accept can view your personal information, photos or updates. You can
even prevent your profile from coming up in a search. If a stranger friends
you, don’t accept because they may just be attempting to access your profile.
Social media wasn’t created to make your life difficult; it
can help you find a job as well. The same survey results also showed that 18
percent of employers found information on social networks that caused them to
hire the candidate. These profiles often reflected a positive feel for the
candidate’s personality or fit for the position, information to support their
professional qualifications, a reflection of creativity or solid communication
skills. If you choose to make some of your content public, it really can
encourage an employer to hire you.
Check out this blog for more info on social media.

Tags:
career
facebook
jobs
social media
social networking
twitter
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Lousy Economy? No Problem. |
Posted By Marly Schuman,
Monday, June 21, 2010
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How to launch your career in a lousy economy. Doesn’t
everyone want to know the answer to that question? As a recent graduate of UW-Madison, this issue has been on
my mind for months. My parents were encouraging me to enjoy my last summer of
freedom—but only if I didn’t find a full-time job first.
As a new communications intern at Madison Area Technical
College, I am fortunate that I get to do something I enjoy for the summer.
Writing, communicating and online journalism have always been my passions, and
it has been a very valuable learning experience putting those tools to work at
the Madison College Foundation and Alumni Office so far.
Most importantly, my part-time summer position allows me to
do what I should have been doing a few months ago: looking for a job. As
graduation nears, the question often is, "Can I milk this education, no working
thing any longer?”
Grad school. It just isn’t necessary for everyone, as much
as we don’t want the collegiate experience to come to an end. For many Madison
College students, you are coming here to learn about a specialized program, set
up to prepare you for the real world. Nursing, culinary arts, dentistry,
banking. As a part of a specialized program in journalism, I also knew that
after I earned my degree, it would be the end of my education.
As this
article from US News attests, the smallest start in your career can often
take you the farthest. This rings true for those entering the workforce or
those reemerging in a new field. While the economy seems to be pulling everyone
down, we have to keep pushing upwards. Every job is a good learning experience.
As I have learned from firsthand experience, even the jobs you detest can teach
you something—that job isn’t what you want to be doing. At all.
Remember the importance of a positive attitude. Keep working
hard, persist to reach the job you really want and you can climb the ladder it
takes to get there. I may be on the first rung of the ladder, but with my
resume in hand I think I can see the top from here.

Tags:
career
communications
economy
grad school
jobs
Madison College
recession
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